Independent authors are generally on their own when it comes to promoting their book. It's time-consuming work setting up on various social media, getting a presence on book-club or reader websites, trying to get people to like a Facebook author/book page, connecting with people and groups on Google+, developing your own website and possibly a blog too, and so on. In fact, the amount of work involved can seem very daunting, especially when it might only result in one or two extra fans or book sales. But persistence and patience are both required to make a success of your marketing plan. Hopefully, with a carefully thought-out campaign, and the ability to do all the right things whilst online, you should begin to build a following, increase your visibility and begin to shift a few more 'units' of your 'product'. Daunting as it is, there are many things you can do to make it easier to reach people. And one of those is using Twitter effectively. So, here's a few ...
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